Marketing is the research and the money that is spent in order to provide the tools that can facilitate the sale. Advertising, billboards, flyers, brochures, direct mail, etc. are the marketing pieces that attract the attention of the consumer. Sales can happen indirectly as a result of marketing. For example, we have all responded to a coupon in the mail to buy a dinner out and receive another for free. However, direct sales generate more profit in the long run. A direct sales experience happens when a seller verbally engages with a buyer. The likelihood of purchase is increased with this type of interaction. An ad or a coupon may bring a customer to your center. Keeping the customer is the goal. Great customer service is a wonderful tool for selling. There is no substitute for positive interaction between a customer and a team member. This positive interaction is sales. Inviting a potential customer to buy your product is the sales and marketing plan that every location needs. There are many ways to provide that invitation. Marketing is the “massive” effort while selling is the one-to-one process that will increase your revenue exponentially.