It is important to ignore the no. It has been said that, the more no’s you get the closer you are getting to a yes. I’ve always hated that saying because I hate no. I am a certified “no hater.” So, with that attitude, I try to sell things that I believe people will buy. I am always surprised if they don’t buy. I try to learn why they are saying, "No." It helps to always ask why.

Maybe you are selling something that no one really wants. Maybe you are impressed with a feature that is not impressive to others. Remember to ask, “do you mean no not now, or do you mean no not ever?”

Take a no as a learning opportunity. Any time someone tells you no, there is something to learn about how to sell your product better. You may say, “Mr. Customer, I’m so glad you said no…everyone has been buying my product all day long, and I know I can’t be that good. Please tell me why you are passing on this great opportunity today?” More important than understanding why people say no is to find out why those you have sold to have said, "Yes."

Attitude is everything. And your attitude can stay high if you focus on why people say yes, and understand how to improve your presentation when people say no. If you have the commitment to yourself, your customer, and your company, that you are genuinely doing something FOR someone and not TO them, then it is easy to keep your attitude high. Someone said once, “Your attitude determines your altitude.” May you fly high all of the time!